True market and feasibility studies are complex undertakings and require a significant amount of research and analysis of real estate, demographic, and socioeconomic data. The skills necessary to perform these studies are a blend of real estate and economic expertise. Appraisal Economics has the talent to perform such studies in a highly proficient and expert manner.
A market study typically involves an evaluation of factors that influence the supply and demand for real estate in a particular market. This analysis is often paired with a marketability study, which evaluates these factors as they relate to the development potential of a specific site or building. The outcome of a marketability study is the identification of the potential market and investment risks. Both of these studies culminate in a feasibility study, which determines whether the expected returns on a particular project are sufficient to justify the market risk.